The firm of market research research of Chinese authority- - CTR market research, hand in hand CCTV mobile medium and China inspect medium (first public transportation and mobile medium of Chinese that VISN.NASDAQ) makes jointly suffers numerous measure index to be rolled out formally, this is medium of first public transportation and mobile TV of Chinese evaluates occupation standard.
In recent years, it is the mobile TV new medium of carrier with public traffic tool, have digitlization, force to close inspect, magnanimity suffers numerous wait for an advantage with favorable advertisement transmission result, develop in Chinese market very fast, emerge in large numbers went out China inspect medium, CCTV shift medium, world to connect Wanner, Oriental bright phearl (love, prices, information) , the medium of many famous and mobile TV such as boreal propagation intermediary.
Nevertheless, suffer as a result of what standard, authority lacks on the market numerous measure index in order to provide decision-making basis, advertisement advocate evaluate advertisement very hard value and put in the effect, undertake exact price, agency is bought very hard also and put in a plan. The flying development of medium of public transportation and mobile TV expands, and numerous to sufferring assessment pressing demand is direct and ecbolic the industry suffers numerous those who survey index project is formal start.
CTR market studies vice-president Tian Tao expresses to the reporter, in traditional media domain, measure " TV viewing rate " , " newspaper is read rate " , " broadcasting station listens rate " etc index is authoritative accepted become a means already, but in public transportation and mobile TV such new media domain, before all the time the effective evaluation system with accepted neither one. This this evaluates a system, solved effect of medium of public transportation and mobile TV to evaluate difficult question, make advertisement advocate the rational when choosing to put public transportation shift on TV medium can be depended on, have according to can be being checked, make media plan is made more normative.
CTR market research and CCTV mobile medium, China inspected medium to hold water jointly " effect of medium of public transportation and mobile TV evaluates a system special research group " , form jointly by tripartite personnel. CTR market research basically is in charge of whole the link that evaluates a system is designed and carry out, CCTV mobile medium and China inspect medium to basically offer the parameter that evaluates index to form.